Jan 31, 2024
Hot take: a lot of the things that make online marketing successful are not exactly the most glamorous. But they DO make the fun parts of marketing, well, more fun… because they usually provide the function, purpose and mode of efficiency.
This week’s episode will help you understand what an online marketing...
Sep 1, 2022
In Part 2 of our series on how to analyze the effectiveness of your content, we're looking at "middle of funnel" content. This is content that grows your email, SMS or other lists in some way. How do you know if the content designed to grow those audiences is working? Find out on this episode!
If you got anything useful...
Feb 10, 2022
On this weeks episode, we go over how to measure the effectiveness of the content you're creating to promote your business online. What should you be tracking and considering to know if its really working? Tune in to find out!
Jan 14, 2022
This week we're talking about how to come up with ideas for the content you use to promote your business online. It's a little more than randomly scrolling Instagram and hoping inspiration strikes you. There's a system to uncovering what those topics should be, and we break the whole thing down this week.
Dec 8, 2021
How often have you been told to just "niche down" your content so you can find your audience? Here's the truth: niching down IS a good idea... but maybe not for the reasons you're thinking. When you slot yourself into a niche, you create a position for yourself in the market... which helps you stand out from all...